Becoming an expert..


I was reading an interesting piece yesterday about how the US Treasury Department trains people to identify counterfeit bills. You’d think they would carefully study the various forms of fakes, but instead they focus on the authentic currency and become experts on that instead.

It makes sense doesn’t it?  You become so familiar with what’s authentic and desired that any variation or deviation immediately stands out.

Huh….time for immediate real life application! 👍

For starters, you have to know exactly what you want.  Whether you are looking for an apartment, working towards a better body, searching for a soul mate, a new job or a happier have to really study and become an expert on what’s important to you. You need to create a crisp and clear image of what your authentic “gold standard” looks like.

When my daughter was searching for a new place to live, she had a spreadsheet listing her “must-haves” and her negotiables. This very specific list was an invaluable guide as we rushed around looking at various properties to rent.  Her ability to measure each option against her preferences kept us hyper-focused and on track.  She found an apartment in a brand new, unfamiliar city, in one day.

It seems so simple, but you have to become an expert on what you want.

If your goal is to get in shape, you can’t spend every morning examining what you hate about your body in the mirror. Instead, create a specific image of the improvements you are after and focus on that. If you are looking for a partner, don’t spend weeks dissecting failed relationships, focus instead on the type of person you think would be a great match- be specific and use that as your guide.

I can personally attest to the many hours I’ve wasted because I didn’t have a clear idea of what I was really after. Conversely, when I “name it and claim it” I usually am successful in my pursuit.

Recently, I had a prolonged problem with an extended car warranty. The issue was bouncing back and forth and back and forth until I finally contacted the manager and told him specifically, clearly, what I wanted- in this case a full and immediate refund from the dealership- I did not want to be stuck between them and the warranty company for one more day..

A check arrived Fed-Ex within 24 hours.

The only thing that changed this situation was I finally was able to CLEARLY articulate a very specific and attainable goal..I didn’t want “the problem fixed” anymore, because truthfully,  I didn’t even know what “the problem” was..

I wanted $588 from the dealer..



Redirecting our focus and energy from the problem to the solution, from failure to success, from the fake to what’s real, from what’s broken to what works, from what bothers us to what we desire…becoming an expert at identifying what we want....This is a strategy for success that’s worth examining..

one that’s curiously brought to you by the US Treasury Department..

Go figure. 😉









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